reel‘em in
Everyday Life Depends on Healthy Salmon.
From nourishing ecosystems to sustaining local communities, salmon play a vital role far beyond the water. Their daily journey supports wildlife, strengthens food systems, and preserves cultural traditions. Protecting salmon means protecting the balance we rely on every single day.
Research
The idea grows from a simple realization that salmon quietly support life far beyond the water. Their daily journey nourishes ecosystems, sustains communities, and keeps natural cycles moving. Exploring this connection shaped a concept centered on clarity and awareness, showing how an ordinary fish carries extraordinary importance. The research guides the project toward celebrating the vitality salmon bring to our world and the responsibility we share in protecting them.